backaldrin Magazine

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Baking expertise

Tradition and innovation

As the aroma of freshly baked bread fills the bakeries in the early morning hours, a new day begins, brimming with passion and artisanship. Across the globe, breadmaking is much more than just a profession: it is a living cultural heritage, passed down from generation to generation. Two individuals who embody this passion for bread and pastries, while actively shaping the future of the industry with innovative solutions, are Wolfgang Daume, Head of Sales Austria, and Martin Plaschg, Key Account Manager Austria at backaldrin.

Baking expertise

The hallowed halls of backaldrin Part II

The heart of the Austrian baking craft beats at backaldrin’s headquarters in Asten. Ten modern, fully equipped bakeries form the creative centre where, for 61 years, new recipes and products have been continuously developed. Alongside Austria’s crispiest ambassador, the Original Kornspitz, the range now comprises over 800 specialties. From Asten, these baking innovations travel across the globe, shaping international bread culture.

Baking expertise

Raw materials and analytics

The analysis of raw materials and their resulting mixtures is a key component of product development and quality assurance at backaldrin. With the recent acquisition of the Mixolab (Fig. 1), our analytical capabilities have been further enhanced. This versatile dough rheology instrument is now used in both routine analytics and development work.

Baking expertise

The hallowed halls of backaldrin

This is the place where innovative ideas take shape. Where popular creations are refined and enhanced. These are the hallowed halls where the master bakers and confectioners at backaldrin bring their baking expertise to life. We’re talking about the ten bakehouses at the company’s headquarters in Asten.

Baking expertise

Cold-set cream

In the baking and confectionery industry, puddings and creams are generally understood to be made from a mixture of milk, starch, sugar and vanilla. Traditional recipes may also contain egg.

Baking expertise

A regular favourite

Hardly any other baked good is as closely associated with memories, moments of enjoyment and special occasions as the doughnut. Be it for carnival, during the cooler months or simply as a treat – doughnuts are always in season. Their seductive aroma, golden brown crust, light collar and airy crumb make them an absolute classic that delights old and young alike.

Kornspitz Sport Team

LASK and backaldrin

The 2024/25 season ended on 1 June 2025, and LASK fought until the very end for the last spot in the UEFA Conference League. From a sporting perspective, it was a season of highs and lows, but some moments off the pitch also remain memorable.

Baking expertise

backaldrin's export bakers

In the world of baking, there is a group of specialists known far beyond the borders of Austria: the export bakers of backaldrin. Under the experienced leadership of Hermann Lang, this eight-person team travels the globe to support bakeries and confectioneries with their challenges and to set new standards in quality and innovation.

company

iba Highlights25

A taste of innovation: backaldrin's memorable moments at iba 2025 iba 2025 in Düsseldorf marked a highlight in the trade fair calendar, where backaldrin impressively demonstrated its leading role in baking expertise and innovation.