Tradition and innovation
HOW BACKALDRIN IS SHAPING BAKING CULTURE
As the aroma of freshly baked bread fills the bakeries in the early morning hours, a new day begins, brimming with passion and artisanship. Across the globe, breadmaking is much more than just a profession: it is a living cultural heritage, passed down from generation to generation. Two individuals who embody this passion for bread and pastries, while actively shaping the future of the industry with innovative solutions, are Wolfgang Daume, Head of Sales Austria, and Martin Plaschg, Key Account Manager Austria at backaldrin.
Preserving traditions
Wolfgang Daume stands for the traditional values of the baking trade. For several years, he has been the face of backaldrin in Austria, representing the company to customers and understanding the wishes and needs of local bakers in detail. For him, it is clear: “Our industry thrives on tradition, and bakers know exactly what their customers love: fresh bread and pastries, baked with heart and the highest quality.” For Daume, the Original Kornspitz is the epitome of this consistency. For over 40 years, it has stood for quality, regionality and reliability. Its recipe is virtually a cultural asset, and its flavour unmistakable.
The Original Kornspitz is Austria’s crispiest ambassador. It connects generations and represents what our bakeries are all about: craftsmanship, passion and trust in what has proven itself for over four decades.
Wolfgang Daume
Head of Sales Austria
Driving diversity
Yet the world of baking never stands still. New nutritional trends, changing consumer habits and the demands of a younger, more health-conscious audience present the industry with new challenges, while also offering great opportunities. This is where Martin Plaschg comes in. As Key Account Manager Austria, he is in tune with the times and brings fresh ideas into the bakeries.
For him, Pane Scuro is a strong symbol of innovation. This dark, aromatic bread, originating in Switzerland, combines traditional artisanship with modern nutritional trends. Its dark crumb, robust flavour and exceptional freshness make Pane Scuro a premium product. By incorporating seasonal ingredients, it offers high trend potential and becomes a true eye-catcher on the bread shelf.
With Pane Scuro, we are bringing innovation into the bakeries. It’s a bread
that merges tradition with contemporary dietary preferences.
Martin Plaschg
Key Account Manager
Austria
United for the future of the bakery
What unites Wolfgang Daume and Martin Plaschg is their conviction that tradition and innovation are not opposites; instead, they complement each other perfectly. In their daily work, they build a bridge between proven artisanship and forward-thinking ideas. “Tradition is our foundation, innovation is our path,” they both agree.
The introduction of Pane Scuro is a prime example of how new products can bring variety, excitement and potential to bakeries, without losing sight of the craft’s roots. Their shared goal: to write new success stories for today’s and tomorrow’s bakeries, with a passion for the craft and the courage to innovate.
