Tradition & Innovation

OUR VALUES

We embrace the challenges of the changing economic world and see them as an opportunity. In doing so, our focus on what truly matters remains unchanged – we rely on responsibility, honesty, and tolerance.

Our owner family has been in the baking business for four generations, while 33 previous generations were mainly engaged in agriculture. The values of a family business with tradition are still alive and well. This means taking responsibility for the company and its employees, but also for our customers and their customers, suppliers, and the community.

Clear Principles

Trust, honesty, tolerance, fairness, and equality are the foundation of our actions. These and other values are firmly integrated into our daily business. Our company’s success is based on bringing these shared values to life. Striving to achieve the highest satisfaction for all customers and employees is our drive.

Respect & Consideration

We operate internationally. Every day, we encounter people and cultures with respect and consideration. Even at our headquarters in Asten, more than 25 nations come together. Working together, facing challenges, and celebrating successes unite us, and with mutual trust, we solve even the most complex tasks.

A Livable Future

We come from a country where the environment is intact. A love for nature and careful stewardship of it is a societal consensus for us. We feel deeply committed to these values to ensure a livable world for future generations. Therefore, we focus on sustainable business practices and are also engaged in social causes.

Acting as a Team

We work as a team, leveraging all potentials. Processes for idea generation and individual development opportunities are promoted on a broad basis. Working conditions are kept flexible, and there is a strong emphasis on broad information and knowledge transfer. We foster personal and professional competence and acknowledge the contributions of each individual.

INNOVATION

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Product development at backaldrin has one clear goal – to offer you the right products for your customers.

New product ideas seldom happen out of the blue. That’s why new product and recipe ideas are worked on daily. Markets and consumers dictate what is in demand. In keeping track of the emerging trends, backaldrin relies on its keenly developed instinct and extensive expertise to develop fresh ideas for bread, pastries and fine baked goods. Discussions with thousands of customers around the world represent a wealth of experience, from which all customers can benefit.

Only the best ideas survive the strict selection process. Many of them have the potential to not only become top brands and successes but, above all, to be the driving forces behind your revenue growth. Kornspitz® and PurPur®, for example, are popular with bakers and consumers around the world.

The backaldrin product development team would be happy to help you implement your ideas. Simply contact your backaldrin consultant.