backaldrin Magazine

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Baking expertise

Tradition and innovation

As the aroma of freshly baked bread fills the bakeries in the early morning hours, a new day begins, brimming with passion and artisanship. Across the globe, breadmaking is much more than just a profession: it is a living cultural heritage, passed down from generation to generation. Two individuals who embody this passion for bread and pastries, while actively shaping the future of the industry with innovative solutions, are Wolfgang Daume, Head of Sales Austria, and Martin Plaschg, Key Account Manager Austria at backaldrin.

Baking expertise

backaldrin's export bakers

In the world of baking, there is a group of specialists known far beyond the borders of Austria: the export bakers of backaldrin. Under the experienced leadership of Hermann Lang, this eight-person team travels the globe to support bakeries and confectioneries with their challenges and to set new standards in quality and innovation.

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iba Highlights25

A taste of innovation: backaldrin's memorable moments at iba 2025 iba 2025 in Düsseldorf marked a highlight in the trade fair calendar, where backaldrin impressively demonstrated its leading role in baking expertise and innovation.

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backaldrin earns top ratings

backaldrin earns top ratings The evaluation by EcoVadis, the world’s largest and most reliable provider of sustainable rankings, followed at the beginning of March. Taking part for the second time, backaldrin improved from a bronze to a silver medal, and is now among the top 10 percent of the companies evaluated.

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New chapter

backaldrin has always been a company focused on innovation, quality, and growth. Behind every successful development stands a strong team, and this team has now been further strengthened through a significant change.

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Apprenticeship at backaldrin

For many young people, training at backaldrin is the start of a successful career in in the bakery and confectionery trade. Greta and Simon, both recent graduates, talk about their experiences, motivating moments, and the challenges they have overcome over the past few years. They were supported by their supervisor, Kevin Pusam, who accompanied and encouraged them on their way.

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Double backaldrin ski spectacle

THE FIS Alpine Ski World Cup faced tough competition with the German and Polish Bakers’ Ski Races in January 2025. The numerous competitors and spectators enjoyed beautiful weather and excellent piste conditions at both events.