PRESS

Our online press section is aimed at supporting you in your daily work. Discover current press releases, official press photos as well as an online press kit. If you have any questions, please do not hesitate to contact your Corporate Communications contact person:

Sebastian Haberfellner, BA, MBA
sebastian.haberfellner@backaldrin.com

Presse Release
8.1.2025

Ivica Crepinko is the new managing director of backaldrin Croatia d.o.o.

Press release
17.12.2024

Recipe ideas from backaldrin for the Dubai chocolate trend.

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Key facts & figures

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Company profile

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Short Profile

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Kornspitz®

backaldrin-NEWS

Urkorn-Apfelgugelhupf, UrkornKuchen Mix, Südback 2017, backaldrin
Products

The Renaissance of Heritage Grains

backaldrin’s new fine bakery creations breathe new life into ancient grains at Südback 2017. Emmer, einkorn and spelt unite in the new UrkornCakeMix to lend the numerous shaped and…

Barbecues and Bread

As the warmer months usher in the barbecue season, tables are laden with various potato, vegetable and salad dishes, but bread and rolls are also a popular accompaniment. From…

Sweet Paradise

German-speaking countries are renowned for their long tradition of fine baking. backaldrin’s master confectioners set themselves apart by creating classics, exploring current…

10 Years of PURe Pleasure

In 2006, purple wheat was rediscovered. At the iba, that same year, backaldrin presented its new PurPur® range, which has continued to enjoy great popularity ever since.

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Bread with basil seeds Innovative “raw material tool” with seeds and flakes

backaldrin brings a new raw material for bread and rolls into play. A unique blend of seeds and flakes, Sabia opens up new worlds of flavour, fragrance and colour.

 

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Shining a new light on cakes

backaldrin extends its repertoire of fine baked goods and brings a fresh shine to new cake creations. Using tried and tested backaldrin products, like Viennese CakeMix and…

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Best American Cookies from chewy to crunchy

The Americans love them “chewy”, as they say, but even crunchy American Cookies are amazing. Master confectioner Petra Preinfalk shares the secret behind the American Cookies and…

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Actipan - Your bread. Your energy.

After many years of actively promoting top athletes and young sports talent, in 2015 backaldrin introduced the baking world to this innovative bread for active people.

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