10 Years of PURe Pleasure

In 2006, purple wheat was rediscovered. At the iba, that same year, backaldrin presented its new PurPur® range, which has continued to enjoy great popularity ever since. 

Bread and rolls with PurPur® are characterised not only by their unique flavour, long fresh-keeping and exceptional colour, but also by their beneficial ingredients. Purple wheat contains a higher percentage of anthocyanins than conventional wheat. The anthocyanins are responsible for the unique purple colour and also protect the body’s cells by binding free radicals and helping to prevent cancerous diseases*. backaldrin offers a wide range of recipes, from PurPur® Wholegrain Bread to PurPur® roll ideas and even PurPur® Ciabatta and bars.

All recipes can be found using the online baking consultancy.

*Dr. Bernhard Watzl, Dr. Karlis Briviba, Prof. Dr. Gerhard Rechkemmer, Ernährungs-Umschau 49 (2002), Issue 49 (2002), No. 4, Page 148 et seq.