A new era in Russia.
backaldrin has enjoyed a close relationship with the Russian market for more than 20 years. On 13 October the seventh production site worldwide was opened near Moscow. With this new proximity to customers, the rising demand can be better satisfied at the same time as creating a hub for the Eurasian space.
At the company headquarters in Asten, the PANEUM – Wunderkammer des Brotes, with its exhibition based on bread and bakery, has been open to visitors since October. It is a place where bread, its history and its future can be discussed, researched and contemplated.