4 October 2017 – In 2015 backaldrin laid the foundation for a unique project around the topic of bread. On 9 October 2017, the PANEUM – Wunderkammer des Brotes will be opened.

The PANEUM serves as a customer and event forum, where the future of bread can be discussed and contemplated. The comprehensive exhibition of 1200 objects from 9000 years is open to the public. The architectural concept and planning are the work of renowned architect Wolf D. Prix of COOP HIMMELB(L)AU.

“The PANEUM is intended to show visitors the influence and importance of bread through the epochs of human history and to this day,” says the founder of the PANEUM, backaldrin owner Peter Augendopler. Born into a family of bakers, and a trained baker himself, he has been at home in the world of bread not only since his childhood but also professionally since the founding of backaldrin. International growth has led the family business to more than 100 countries, where Peter Augendopler and backaldrin have come to know countless bakery businesses and diverse bread cultures. Also based on this entrepreneurial spirit and the passion for bread, the backaldrin collection has been brought together over the past 30 years. Bread is the mainstay of what is today a collection of more than 15,000 arts and cultural objects, including Egyptian grain mummies and toy cars, Peruvian totem poles and Meissen Porcelain, as well as Chinese granaries, guild equipment, paintings and thousands of books.

“Worldwide, only a few institutions take on the wonderful topic of bread; in Austria there is almost nothing,” says Peter Augendopler, before adding, “That’s why we’re doing it.” The PANEUM, with the Wunderkammer des Brotes, is open to all visitors. “This decision was only made during the realisation of the project,” explains the founder of the PANEUM. “We wanted to bring the importance of bread closer to our customers and the professional world, as well as to the general public.” The consumers and bread lovers, who also consume bread and rolls with ideas and raw materials from backaldrin should be able to experience bread in a new way. In this sense, the PANEUM is a place that celebrates bread and brings its history to life.

Further information: Press Contact