backaldrin goes Olympic
When the Olympic flame is lit in Beijing, the best athletes from all over the world gather again to achieve sporting excellence. As a top partner of the ÖOC (Austrian Olympic Committee), backaldrin provides local Olympic participants with the necessary energy by packing wholesome Olympic baked goods into their Olympic luggage.
Together we can bake it! This is the shared motto of backaldrin and the Olympic Team Austria, whose longstanding cooperation will be continued at the Winter Olympics in Beijing from 4 – 20 February 2022 with the Original Kornspitz brand. “Partnership and team spirit are fundamental values that we, as a family business, stand for on behalf of the entire bakers’ guild,” says backaldrin owner and Kornspitz inventor Peter Augendopler. “Of course, this also applies to the long and successful partnership with the Austrian Olympic Committee.”
As in Tokyo, the legendary Olympic bakery must also take a break in Beijing due to COVID-19. To ensure that the athletes are supplied with high-fibre sources of energy from home during the Olympic Games, backaldrin will pack the Olympic Team Austria luggage full of wholesome Olympic baked goods prior to departure.
To ensure that there is enough bread for all days of the competition, backaldrin has also sent high-quality bread baking mixes as well as bread baking equipment to the Olympic villages in China. In this way, the team can provide for itself.
“As an Upper Austrian company that operates worldwide, we stand for long-term thinking, far-sightedness and flexibility, even in challenging times. There’s no such word as can’t! That’s why we are giving our Olympic team an extra ration of wholegrain bread in three different, tasty varieties to take with them on the trip,” explains backaldrin Managing Director Harald Deller.
The power packs include
- MyUrkorn – a down-to-earth taste experience with nutty, smoky notes and the power of emmer, einkorn and khorasan.
- Actipan® – backaldrin’s wholegrain bread with a high proportion of vitamins, minerals, trace elements and polyunsaturated fatty acids – perfect for athletes
- DinkeliX® – this high-quality wholegrain spelt bread from backaldrin is well tolerated by people with wheat allergies. It is also characterised by it special juiciness and balanced nutrient composition.