Ideas & Development Separating the wheat from the chaff

Ideas for new products rarely come out of the blue. When backaldrin racks its brains, then it has a clearly-defined goal in mind: to offer you products which will be well received by your customers. Once your customers do the talking, the wheat will be separated from the chaff.

Each and every day, the development bakery is working hard on new product and recipe ideas. The market and consumers define what is in demand. Keeping up with these trends, backaldrin develops fresh ideas for bread, rolls and fine pastries based on a keen sense of what will work and its profound expertise. These innovations reflect talks held with thousands of customers throughout the world, representing a wealth of experience from which all our customers benefit.

Only the very best and most promising ideas survive the strict selection process. Many of them not only have the potential to be top brands and successes, but above all to be the driving forces of your sales growth, for example Kornspitz or PURPUR. They are popular and well loved by bakers and consumers all over the world.

backaldrin is happy to rack its brains on your behalf if you strive to translate your ideas into reality. For this purpose, please get in touch with your contact partner.