The Secrets of Purple Wheat Purple Wheat in 40 countries around the world

Purple Wheat was first introduced to the baking world at the iba 2006. In the meantime, bakery products made of Purple Wheat are already being eaten in 40 countries around the world. The colour, history and taste of Purple Wheat make it unsurpassed and unequalled.

The grain, which originated in East Africa, is also being cultivated again in Austria. In particular, consumers have been attracted by its colour. However, people have not only been lured by its appearance, but, in fact, primarily by the effects attributed to this precious grain. Natural anthocyanin glycosides, or secondary vegetable ingredients contained in the purple-coloured husk, are responsible for the typical colouring. Characterised as free radical scavengers, they have attracted a great deal of attention in the medical profession. As if that was not enough, purple wheat also distinguishes itself by its robust natural taste. (more)