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backaldrin Announces Good News
Asten and Munich, August 14, 2009 -- backaldrin will first reveal its heavenly baking ideas on the opening day of iba, but is already announcing good news for trade fair visitors. At its booth located in Hall 12 of iba 2009, the producer of baking products will present the latest baking creations for its whole grain range, new recipe ideas for the world of the Viennese Krapfen (Berliner or doughnut) and further product innovations for wheat rolls and pastries. The family-owned company is once again one of the largest exhibitors at this year’s World Market for Baking, and will welcome visitors with its famed hospitality and a snack at the "Stand of Ideas".
A trade fair stand of 2,100 m² offers ample but not excessive space for backaldrin owner Peter Augendopler to present his guests with his point of view and vision of the latest "Stand of Ideas". Similar to iba 2006, backaldrin will once again be one of the largest individual exhibitors at iba 2009, giving a clear signal and conveying a clear message to all visitors. "Trade fairs communicate the dynamic nature of the branch and present all participants, regardless of size or age, with special offers, possibilities to compare and abundant opportunities", says Augendopler. backaldrin has come up with numerous innovations, which will first feature a fresh surprise for attendees at the opening of iba on October 3, 2009, an approach which is typical for the inventor of Kornspitz grain roll. But Peter Augendopler gives notice that "the good news is very close at hand. First and foremost, we will introduce a baking idea, which in part takes unusual ingredients with a long tradition and put them into a modern form".
In addition to this particular product development, the family-owned company is presenting the latest baking creations for its whole grain assortment of goods, including numerous new proposed recipes for bread and rolls. At iba 2009, backaldrin is once again focusing people’s attention on a popular highlight of many past trade fairs, namely its Doughnut World. backaldrin has developed three new variations of this classical pastry, which will certainly serve to further expand the doughnut recipe book.
Moreover, backaldrin has three new product developments in respect to fine pastries in its iba baggage, first and foremost a premium product for yeast dough in a previously unmatched quality. A further innovation complements backaldrin’s sweet product line, and a series of round surprises awaits bakers and confectioners.
In the roll section of the backaldrin booth, visitors to the "Stand of Ideas" will be greeted with a Kornspitz grain roll and a new product innovation for wheat grain rolls. PurPur (purple wheat) whole grain bread, the brand name bread created by backaldrin, has been a triumphant success of good taste since its world premiere at iba 2006. At the PurPur bar, bakers and confectioners can personally convince themselves of all the delights and pleasures offered by the baking diversity of PurPur wheat.
Trade fair stand reveals heavenly treats
Hospitality is the most important thing for backaldrin at every trade fair in which backaldrin participates, particularly at iba. The family-owned firm invites visitors to delve deeply into backaldrin’s world of baking and ideas, enjoying a snack and the pleasant atmosphere at the trade fair stand. "Fairs are always very positive events for us", says Peter Augendopler in looking forward to iba 2009 in Düsseldorf. “That is why we work even harder at each iba than at the previous one.”
The backaldrin team expects to welcome countless visitors from every corner of the world on the seven days of the iba specialist trade fair. Augendopler has summoned backaldrin employees and partners from across the globe to attend the trade fair in Düsseldorf and support backaldrin in the "Land of Ideas" to ensure that every single guest is well taken care and can personally meet up with a contact person from his or her own country, if possible. "With us, the customer should feel that he is the king," Augendopler adds. An attractive trade fair stand, ideas and product innovations, a baking program, culinary specialties and numerous surprises should be "a revelation for visitors", backaldrin’s owner Augendopler concludes. He promises visitors will experience heavenly pleasure.
backaldrin’s "Stand of ideas – in the Land of Ideas" at iba 2009 from October 3, 2009 – October 9, 2009, Messe Düsseldorf trade fair grounds, Hall 12, Stands
12A50, 12A51, 12C51, 12C52, 12E51, 12E52 and 12E55
Further information as well as details about all new products and recipe ideas can be found on the corporate Website www.backaldrin.com as of October 3, 2009.
About backaldrin