backaldrin-News
Score points with quality
backaldrin was happy to subject itself to a quality check at the beginning of the year. The result of the comprehensive audit was the IFS Certificate, which once again attested that backaldrin was granted certification at the "highest level".
SOLETTI Mini Kornspitz® is always around
The Kornspitz® grain roll is just as popular a brand in bakeries as it is successful. Now it is in the process of conquering Austria’s snack shelves. The Kornspitz® can now be purchased effective immediately, but at 2 grams each, it is somewhat lighter, and packed in 125g packages. The new miniature-sized innovative snack sensation is called the SOLETTI Mini Kornspitz®.
Heavenly Ideas for iba 2009
The joyous iba message is being propagated by backaldrin. Heaven has sent the Bibelbrot® (German for Bible Bread) to backaldrin’s trade fair stand. The ingredients of the new wheat bread, all of which are mentioned in the Book of Books, are as promising and enticing as the name itself. The other product innovations also promise to provide heavenly delights: Wholegrain Rye Mix for fiber-rich specialties, SoSoft for really tough softies and the Premium Yeast Mix, Viennese Short Pastry Mix and the CrispyMix for fine revelations. Miracles are also coming true in the world of doughnuts.
Bibelbrot®. Sent by Heaven.
"That’s how it is written – that’s how it is baked" is the joyous message with which backaldrin is making people at iba 2009 sit up and take notice. Bibelbrot® (German for Bible Bread) is the latest creation. The ingredients, all of which are mentioned in the "Book of Books", are just as promising and enticing as the name of the new bread itself. Bibelbrot® is a particularly tasty and luscious wheat bread.
iba 2009: backaldrin with Good News
backaldrin will first reveal a heavenly baking idea on the opening day of iba 2009, but is already announcing good news for trade fair visitors. At its iba 2009 booth located in Hall 12, backaldrin is presenting the latest baking creations and innovations for its whole grain range, new recipe ideas for the world of the Viennese Krapfen (Berliner or doughnut) and further product innovations for wheat rolls and pastries.
93% are aware of the Kornspitz brand
93 out of 100 people interviewed in a survey know the brand, and thus Kornspitz ranks among the most well known brands in Austria. The brand stands for "premium quality" and "vitality".