backaldrin international

iba 2009: backaldrin with Good News "Stand of Ideas – in the Land of Ideas"

backaldrin will first reveal a heavenly baking idea on the opening day of iba 2009, but is already announcing good news for trade fair visitors. At its iba 2009 booth located in Hall 12, backaldrin is presenting the latest baking creations and innovations for its whole grain range, new recipe ideas for the world of the Viennese Krapfen (Berliner or doughnut) and further product innovations for wheat rolls and pastries.


backaldrin has developed numerous innovations. The fresh surprise will first be unveiled at the opening of iba on October 3, 2009, an approach which is typical for the inventor of Kornspitz grain roll. But backaldrin owner Peter Augendopler gives notice that "the good news is very close at hand. We will introduce a baking idea, which in part takes unusual ingredients with a long tradition and put them into a modern form".

In addition to this particular product development, the family-owned company is presenting the latest baking creations for its whole grain assortment of goods, including numerous new recipes for bread and rolls. At iba 2009, backaldrin is once again focusing people’s attention on a popular highlight of many past trade fairs, namely its Doughnut World. backaldrin has developed three new variations of this classical pastry, which will certainly serve to further expand the doughnut recipe book.

Moreover, backaldrin has three new product developments in respect to fine pastries in its iba baggage, first and foremost a premium product for yeast dough in a previously unmatched quality. Furthermore, some round surprises await you.

backaldrin will be present at iba 2009 from October 3-9, 2009, Messe Düsseldorf trade fair grounds, Hall 12, Stands 12A50, 12A51, 12C51, 12C52, 12E51, 12E52 and 12E55

Further information as well as details about all new products and recipe ideas can be found at www.backaldrin.com as of October 3, 2009.

We look forward to your visiting backaldrin’s trade fair stand at iba! 

Press information: backaldrin at iba 2009