93% are aware of the Kornspitz brand Europe‘s most successful brand name roll under close scrutiny
93 out of 100 people interviewed in a survey know the brand, and thus Kornspitz ranks among the most well known brands in Austria. The brand stands for "premium quality" and "vitality".
"I know the Kornspitz brand", was the way in which 93% of the people interviewed responded, and almost as many of them have already eaten the successful roll. "It is hardly possible to surpass such a high level of brand recognition. Accordingly, Kornspitz ranks among the top brands“, says Werner Beutelmeyer, whose market research institute "market" carried out the survey.
Kornspitz has also become a global delight and international sales hit. The ingredients used in Europe’s most successful brand name roll are derived from Austrian farmers, and are supplied to customers in 64 countries. 4.5 million Kornspitz grain rolls are eaten everyday around the world. With its high percentage of dietary fibers and the low glycemic index value of 43, the brand name roll is a permanent feature of numerous nutritional programs.
A distinguished brand
According to the survey, about 11% of the respondents enjoy the Kornspitz roll almost daily, and 36% savor the flavor of the brand name roll at least once a week, in particular women, who attach considerable importance to their well-being. Asked about the features of the Kornspitz roll, the consumers spontaneously mentioned "made with different grains", "good taste" or "baked until golden brown", and also associated the roll with "being healthy" and "vitality". A real fan recognizes his or her favorite roll according to its typical characteristics, e.g. "dark roll", "nice color", "lengthy form", "rich in fibers" and, not surprisingly, its "pointed shape".
For more information on the survey, please contact juergen.reimann@backaldrin.com or call +43 7224 8821 334.