Purple Wheat was first introduced to the baking world at the iba 2006. In the meantime, bakery products made of Purple Wheat are already being eaten in 40 countries around the world. The colour, history and taste of Purple Wheat make it unsurpassed and unequalled. Almost forgotten for centuries, Purple Wheat is about to take the baking world by storm.
The grain, which originated in East Africa, is also being cultivated again in Austria. In particular, consumers have been attracted by its colour. However, people have not only been lured by its appearance, but, in fact, primarily by the effects attributed to this precious grain. Natural anthocyanin glycosides, or secondary vegetable ingredients contained in the purple-coloured husk, are responsible for the typical colouring. Characterised as free radical scavengers, they have attracted a great deal of attention in the medical profession. As if that was not enough, purple wheat also distinguishes itself by its robust natural taste.
Valuable purple wheat is also the key natural ingredient to be found in the pre-mix for the Purple Wholegrain Bread. 10 kilos of Purple Wheat Mix, 8 kilos of water and 0.2 kilos of yeast are the ingredients required to ensure pure enjoyment. The Purple Wholegrain Bread is nutty, juicy and tasty. Its rustic crust, a tender and soft texture with light purple colouring and a consistent, pleasant porosity, ensure that anyone would really love to take a hearty bite of the bread right after having a look at it. Up until now, we have not encountered such a lusciousness in wholegrain bread. Even after two days, it tastes as fresh as if it was just taken out of the oven.
More PURPUR
backaldrin also offers bakeries recipe ideas for Purple Wheat Rolls, Purple Wheat Ciabatta and Purple Wheat Cereal Bars. The basis for all these types of baking goods is the Purple Wheat Mix. As a consequence, bakeries can offer an assortment of goods made of Purple Wheat, from wholegrain bread to sweet varieties of cereal bars. The latter contains valuable ingredients such as currant and walnuts, and is particularly suitable for children eating a snack at school.
Sales Promotion
backaldrin provides comprehensive sales support services, in order to increase the overall awareness and the level of acceptance of the new products by bakeries everywhere. The broad spectrum of marketing measures range from purple-coloured packaging, sales counter stickers, pennants and eye-catching fillers for counter displays to the PurPur-Fibel ("The Purple Guide") as well as customer handouts.
Sales Promotion
